Today's stores are using kiosks to give customers better buying options, more merchandise, faster home deliveries, and ultimately, the best shopping experience. Major retailers are placing Intranet-based kiosks, with Elo's touchmonitors, on the sales floor. Customers can use the kiosks to purchase otherwise undisplayed merchandise from the stockroom or warehouse, and have it delivered directly to their home. The retailer expands its product selection without having to expand in-store inventory and makes more sales without increasing staff.
Some typical retail kiosk applications are:
- Transaction-enabled self-service terminals that offer faster, do-it-yourself-services
- Multimedia information booths that provide free, inquiry-based convenience information and advertising to shoppers and travelers
- Point-of-sale (POS) and merchandising kiosks that provide in-store product information and promotional displays and, in some cases even dispense products
Retail kiosks also provide the opportunity to use graphics and design to incorporate and customize product/company branding. Brand marketers use point-of-information kiosks to educate potential customers about their products in the retail store, getting the message across without relying on sales people. Because interactive kiosks must be intriguing and fast-moving enough to attract and sustain the user's interest, the screen action must be fast, colorful, and entertaining. The graphical user interfaces (GUIs) used with touch systems promote creative screen design and are easily combined with music to achieve captivating results. |
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| Recommended Products |
Elo's family of touch products includes CRT touchmonitors, LCD touchmonitors, and LCD touchcomputers in a range of sizes and form factors for countertop/desktop or enclosure use. In the retail kiosk environment, Elo recommends the 1529L 15" LCD All-in-One Desktop Touchcomputer and these touchmonitors: |
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Elo rear-mount touchmonitors for kiosks are the industry's first sealed touchmonitors designed specifically for kiosk applications. With a custom-designed chassis and sealed bezel surface, versatile Elo rear-mount touchmonitors integrate easily into your kiosk design. The touchmonitor can be mounted from its front or base, eliminating the need to specify and purchase brackets and supports. Elo also maintains fixed outside dimensions of the rear-mount touchmonitor much longer than the average plastic-case monitor manufacturer, reducing the chance you will need to redesign your kiosk around a monitor component change.
Elo countertop/desktop touchmonitors and touchcomputers are perfect for a wide range of retail kiosk applications where cost, mobility, and flexibility are top criteria. Countertop/desktop displays can fit into 25-50% of the footprint of a freestanding kiosk enclosure. Interactive displays can easily be moved around to meet changes in floor space layouts. They come packaged in different form factors designed to be placed on existing retail display fixtures-such as shelving, countertops, a customer service desk, or aisle end cap displays, or incorporated into other product merchandising displays to expand interactive opportunities.
Kiosk touch products are available with a host of touch technologies. Surface wave is the most widely used touch technology for kiosk applications. If the application is CRT based, iTouch touch-on-tube technology provides the best set of features, including superior optical and image quality along with resistance to scratches, breakage and vandalism. For LCD products, IntelliTouch overlay touchscreens are widely used. SecureTouch technology provides an additional measure of resistance to breakage and vandalism because of its tempered glass construction. CarrollTouch infrared technology is the best choice for outdoor kiosks that may be exposed to harsh weather conditions and may require the combination of watertight sealing, optical performance, and vandal resistance.
Elo also provides a broad array of custom touchmonitor and touchcomputer manufacturing services. Elo's Custom Solutions are a great resource for your specialized touch requirements.
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